Brad Racino is the Editor-in-Chief of Floodlight, a nonprofit newsroom investigating the powerful interests stalling climate action. Over 15 years in investigative journalism, he has produced work that has driven resignations, prompted congressional hearings and led to federal investigations. Before leading newsrooms, he was a reporter, photographer and videographer who believed accountability journalism demands showing your work.
AI & InnovationBrad builds AI tools for investigative newsrooms — from data scrapers to fact-checking workflows. See more →
Affiliations
IRE |
SPJ |
ACES |
INN |
NYCOG Board |
Copilot Center of Excellence
As an editor
As an editor at Floodlight, NY Focus, NY Cannabis Insider and inewsource, Brad has overseen investigations that drove resignations, changed policies and laws and improved quality of life for the afflicted.
Brad brings hands-on AI experience to investigative newsrooms — building tools, instituting policies and training reporters to use artificial intelligence as a key component of investigative reporting. He is constantly building bespoke tools to scrape, import and analyze data; synthesize disparate record formats; identify and strengthen reporter skill sets; and improve editing and fact-checking workflows. As part of Advance Media's Copilot Center of Excellence, he helped shape enterprise AI strategy for one of the largest media companies in the country.
From 2012 to 2024, Brad was a reporter, photographer and videographer at inewsource, NY Cannabis Insider and Syracuse.com — specializing in public records, data, visual storytelling and government accountability.
Refocused a nonprofit newsroom on high-stakes investigative projects, overseeing the organization’s most-read investigation to date. Recruited key reporting talent and established a foundational AI policy framework.
NY Focus
Managing Editor
2024 — 2025
Doubled unique visitors within three months. Helped grow the newsroom from 8 to 15 staff and directly managed an editor and four reporters on long-running investigative series.
NY Cannabis Insider
Editor & Publisher
2021 — 2024
Built the publication from nothing — conceived the editorial vision, launched the site and grew a newsletter from zero to 5,000 subscribers in 12 months. Published 600+ stories and organized 12+ industry conferences while simultaneously reporting the biggest stories on the beat.
inewsource
Senior Reporter & Assistant Editor
2012 — 2021
Joined as an intern when the newsroom was four people and helped build it into a 17-person investigative operation. Wore every hat — reporter, photographer, videographer, web developer, assistant director, editor and partnership director. Built Transparify, a transparency tool that showed readers exactly how investigations were reported.
While some reporters have abandoned the type of beat reporting that produces investigations about important public policy issues, inewsource continued to press forward with a dogged probe of San Diego's North County Transit system … to reveal layer upon layer of bureaucratic arrogance, corruption and ineptitude at the transit system. inewsource did not shrink under a fusillade of legal fire. The result has been a series of accountability measures involving the system, enough to show that Brad Racino and company are making an impact.
Investigative Reporters & Editors · 2014 IRE Medal
Honors & Recognition
IRE Medal
× 2 · Investigative Reporters & Editors
Murrow Award
× 4 · RTDNA (2 national, 2 regional)
Emmy Nomination
National Academy of Television Arts & Sciences
Meyer "Mike" Berger Award
Columbia University
AHCJ Award
Association of Health Care Journalists
Golden Mike Award
Radio & Television News Association
Sol Price Award
Society of Professional Journalists
100+
Career awards
2024
1st Place: Distinguished State Government CoverageNew York News Publishers Association
2021
Golden Mike Award — Medical & Science Reporting (Radio/Podcast)Radio & Television News Association of Southern California
2020
1st Place — Health & Medicine (Online/Daily)San Diego Press Club
1st Place — Series, Serious Subject (Online/Daily)San Diego Press Club
1st Place — Enterprise/Investigative Reporting (Radio/Podcast)San Diego Press Club
2nd Place — Investigative Reporting (Online/Daily)San Diego Press Club
2nd Place — Health & Medicine (Online/Daily)San Diego Press Club
Excellence in Journalism AwardSan Diego Society of Professional Journalists
1st Place — Investigative/Enterprise Story, AudioSan Diego Society of Professional Journalists
1st Place — Investigative/Enterprise Story, SeriesSan Diego Society of Professional Journalists
1st Place — Science/Technology StorySan Diego Society of Professional Journalists
2nd Place — Investigative/Enterprise Story (Single Subject)San Diego Society of Professional Journalists
2019
Body of Work AwardSan Diego Press Club
1st Place — Business & FinancialSan Diego Press Club
1st Place — Investigative ReportingSan Diego Press Club
1st Place — Public Service/Consumer AdvocacySan Diego Press Club
1st Place — Enterprise/Investigative Reporting (Radio/Podcast)San Diego Press Club
1st Place — General News Story (Radio/Podcast)San Diego Press Club
1st Place — Series, Serious SubjectSan Diego Press Club
2nd Place — General NewsSan Diego Press Club
2nd Place — Community Service/Public Affairs Report (TV/Video)San Diego Press Club
2nd Place — News Feature Pre-Produced (TV/Video)San Diego Press Club
1st Place — Audio: Business/Consumer ReportingSociety of Professional Journalists
1st Place — Audio: Community Services Program or SeriesSociety of Professional Journalists
1st Place — Audio: Investigative/EnterpriseSociety of Professional Journalists
1st Place — Business StorySociety of Professional Journalists
1st Place — Health StorySociety of Professional Journalists
1st Place — Investigative/Enterprise StorySociety of Professional Journalists
1st Place — Video: Community Services Program or SeriesSociety of Professional Journalists
1st Place — Video: Investigative/EnterpriseSociety of Professional Journalists
1st Place — Video: NewsSociety of Professional Journalists
2nd Place — Video: Investigative/EnterpriseSociety of Professional Journalists
3rd Place — Environment StorySociety of Professional Journalists
3rd Place — Video: Investigative/EnterpriseSociety of Professional Journalists
2018
SPJ First Amendment AwardSociety of Professional Journalists
1st Place — Education (Online/Daily)San Diego Press Club
1st Place — Investigative Reporting (Online/Daily)San Diego Press Club
3rd Place — Project ReportingBest of the West
2017
Best in Show — Online/Daily NewspapersSan Diego Press Club
1st Place — Investigative Reporting (Online/Daily)San Diego Press Club
3rd Place — Feature, Serious Subject (Online/Daily)San Diego Press Club
1st Place — Investigative/Enterprise StorySociety of Professional Journalists
1st Place — Legal StorySociety of Professional Journalists
2nd Place — Investigative/Enterprise StorySociety of Professional Journalists
3rd Place — Real Estate StorySociety of Professional Journalists
2016
1st Place — Investigative Reporting (Daily/Web)San Diego Press Club
3rd Place — Investigative Reporting (Daily/Web)San Diego Press Club
3rd Place — Enterprise/Investigative Reporting (Radio)San Diego Press Club
2015
National Emmy Award — Nomination, Outstanding Hard NewsNational Academy of Television Arts & Sciences
National Edward R. Murrow Award — Audio News SeriesRadio Television Digital News Association
National Edward R. Murrow Award — Video Hard NewsRadio Television Digital News Association
Regional Edward R. Murrow Award — Audio News SeriesRadio Television Digital News Association
Regional Edward R. Murrow Award — Video Hard NewsRadio Television Digital News Association
2014 IRE MedalInvestigative Reporters & Editors
Meyer "Mike" Berger AwardColumbia Journalism School
1st Place — Consumer/Feature (National)Association of Health Care Journalists
Online Journalism Awards — Finalist, Explanatory ReportingOnline News Association
Mark of Excellence AwardSociety of Professional Journalists
1st Place — Science/Technology Story (Nondaily)Society of Professional Journalists
1st Place — Online Multimedia PackageSociety of Professional Journalists
1st Place — Audio Investigative/Enterprise StorySociety of Professional Journalists
2nd Place — Audio Investigative/Enterprise StorySociety of Professional Journalists
2nd Place — Political/Government Story (Nondaily)Society of Professional Journalists
Best of Show — Daily Newspapers and WebSan Diego Press Club
Best of Show — RadioSan Diego Press Club
1st Place — Radio, Enterprise/Investigative ReportingSan Diego Press Club
1st Place — Radio, SeriesSan Diego Press Club
1st Place — Investigative Reporting (Daily/Web)San Diego Press Club
2nd Place — Investigative Reporting (Daily/Web)San Diego Press Club
2014
2013 IRE MedalInvestigative Reporters & Editors
Sol Price Award for Responsible JournalismSociety of Professional Journalists
2nd Place — Nondaily Reporting and WritingSociety of Professional Journalists
2nd Place — Television, Investigative/EnterpriseSociety of Professional Journalists
Best of Show — Integrated MediaSan Diego Press Club
1st Place — Public Service/Consumer Advocacy (Integrated Media)San Diego Press Club
1st Place — Science/Technology (Integrated Media)San Diego Press Club
1st Place — Series (Integrated Media)San Diego Press Club
2nd Place — Investigative Reporting (Integrated Media)San Diego Press Club
2013
2012 IRE Medal — FinalistInvestigative Reporters & Editors
1st Place — General News Reporting (Large Market)Society of Professional Journalists
1st Place — Nondaily Reporting, News or Feature SeriesSociety of Professional Journalists
1st Place — Online Multimedia PackageSociety of Professional Journalists
2nd Place — Nondaily Reporting, Political/Government StorySociety of Professional Journalists
1st Place — Investigative Reporting Series (Television)San Diego Press Club
1st Place — Public Service/Consumer Advocacy (Integrated Media)San Diego Press Club
1st Place — Specialty Reporting Series (Television)San Diego Press Club
1st Place — Business & Financial (Integrated Media)San Diego Press Club
1st, 2nd and 3rd Place — Investigative Reporting (Integrated Media)San Diego Press Club
2012
1st Place — Best Investigative ReportingMissouri Press Foundation
1st Place — Radio/Television InterviewSan Diego Press Club
2nd Place — Integrated MediaSan Diego Press Club
1st Place — Feature WritingSociety of Professional Journalists
1st Place — In-Depth ReportingSociety of Professional Journalists
Regional Winner — Online In-Depth ReportingSociety of Professional Journalists
Runner-up — Feature Writing (National)Society of Professional Journalists
2011
2nd Place — Best Feature StoryMissouri Press Foundation
Memberships & Board Service
Investigative Reporters & Editors (IRE) |
Society of Professional Journalists (SPJ) |
ACES: The Society for Editing |
Institute for Nonprofit News (INN) |
NY Coalition on Open Government (Board)
Media appearances & republication
Brad's work — as both reporter and editor — has appeared in or been cited by
PBS NewsHour,
The Washington Post,
The Guardian,
Der Spiegel,
The Atlantic,
The New Yorker,
NBC News,
MSNBC,
Buzzfeed,
Columbia Journalism Review,
Center for Public Integrity,
Marketplace,
Tennessee Lookout,
Mississippi Free Press,
MLK50,
Louisiana Illuminator,
The Lens,
WWNO,
Capital B,
Grist,
Hell Gate,
PBS MetroFocus,
KQED,
KPCC,
KPBS,
CBS8,
NBC San Diego,
Law360,
San Diego Union-Tribune,
The Capitol Pressroom,
Lenfest Institute for Journalism,
Syracuse.com,
InvestigateTV,
Florida Center for Investigative Reporting,
RetractionWatch,
News21,
and others.
Award-winning editor and investigative journalist with 15+ years of experience. Two IRE Medals, two Murrow Awards, a national Emmy nomination and 100+ career awards. Work has driven resignations, congressional hearings and federal investigations.
Skills
AI & Technology: Claude, ChatGPT, OpenAI API, Gemini, Microsoft Copilot, Google NotebookLM, DALL-E, Midjourney, Qwen, ElevenLabs, prompt and workflow design, editorial AI guardrails, AI-assisted editorial operations
Editorial & Leadership: Investigative editing, story development, newsroom management, team building and scaling, content strategy, editorial standards and ethics, legal review, fact-checking, partnership development, performance management
Production & Design: Adobe Premiere, Audition, Photoshop, Lightroom, Final Cut, WordPress, Airtable, photography, videography, audio production, multimedia storytelling
Audience & Analytics: Google Analytics (GA4), Parse.ly, Chartbeat, SEO optimization, A/B testing, newsletter development, audience growth strategy, subscription and subscriber retention
Technical: Basic Python (data scraping, database development), basic SQL, HTML/CSS, UX planning, API integration, content management systems
Experience
Editor-in-Chief · Floodlight
2026 – Present
Lead a nonprofit newsroom investigating the powerful interests stalling climate action
Refocused editorial strategy on high-stakes investigative projects, producing the organization's most-read investigation to date
Recruited key reporting talent and established a foundational AI policy framework
Managing Editor · New York Focus
2024 – 2025
Led creative and operational reset that doubled unique visitors within three months
Helped grow newsroom from 8 to 15 staff; managed and coached reporters and an editor on long-running investigative series
Brokered partnerships, increased newsletter frequency, iterated content formatting for maximum engagement
Editor & Publisher · NY Cannabis Insider (Advance Media / Syracuse.com)
2021 – 2024
Zero-to-one launch: conceived editorial vision, built the brand and grew it to statewide category leadership
Grew newsletter from zero to 5,000 subscribers in 12 months; stories generated millions of pageviews
Published 600+ stories; organized 12+ statewide conferences averaging 150–225 attendees
Collaborated directly with advertising, sales and marketing on sponsor packages and branded deliverables
Pioneered audience engagement tools including Subtext for direct reader communication and community building
Prototyped AI-assisted editorial ops (SEO, analysis, draft diagnostics, fact-checking); served on Advance Media's Copilot Center of Excellence for company-wide AI standards
Director, Editor & Senior Reporter · inewsource
2012 – 2021
Helped scale the organization from 4 to 17 staff; co-led hiring, training and five-year strategic vision
Managed reporters, visual journalists, social media and freelancers; trained team in web, radio and TV production
Established content syndication partnerships with NPR/PBS affiliates and CBS; frequent on-air contributor
Created innovative newsroom tools including public database platforms and the nationally recognized Transparify transparency tool
Instituted rigorous fact-checking, editorial standards and transparency practices; earned 90+ awards during tenure
National Edward R. Murrow Award (x2) — Audio News Series and Video Hard News, RTDNA (2015)
Regional Edward R. Murrow Award (x2) — Audio and Video, RTDNA (2015)
National Emmy Award, Nomination — Outstanding Hard News, NATAS (2015)
Meyer "Mike" Berger Award — Columbia Journalism School (2015)
AHCJ Award, 1st Place — Consumer/Feature, Association of Health Care Journalists (2015)
Golden Mike Award — Medical & Science Reporting, RTNA of Southern California (2021)
Sol Price Award for Responsible Journalism — Society of Professional Journalists (2014)
SPJ First Amendment Award — Society of Professional Journalists (2018)
Excellence in Journalism Award — San Diego Society of Professional Journalists (2020)
Body of Work Award — San Diego Press Club (2019)
Best in Show (x4) — San Diego Press Club (2014, 2015 x2, 2017)
1st Place, Distinguished State Government Coverage — New York News Publishers Association (2024)
60+ additional 1st, 2nd and 3rd place awards from SPJ, San Diego Press Club, Best of the West and Missouri Press Foundation (2011–2020)
Memberships & Board Service
Investigative Reporters & Editors (IRE) ·
Society of Professional Journalists (SPJ) ·
ACES: The Society for Editing ·
Institute for Nonprofit News (INN) ·
NY Coalition on Open Government (Board Member)
Media Appearances & Republication
Work has appeared in or been cited by PBS NewsHour, The Washington Post, The Guardian, Der Spiegel, The Atlantic, The New Yorker, NBC News, MSNBC, Buzzfeed, Columbia Journalism Review, Center for Public Integrity, Marketplace, KQED, KPBS, CBS8, Law360, San Diego Union-Tribune, and 20+ more outlets.